Cut Your Monthly Advertising Budget in Half With This Simple Method!

!±8± Cut Your Monthly Advertising Budget in Half With This Simple Method!

Are you trying to find ways to cut your budget down so that you can see a little better ROI with your business? Well, here is a great method that many small business owners are not using. GET RID OF ANY SPRAY AND PRAY MARKETING!!!!!

If you can't trace what marketing method brought in a customer, it's spray and pray marketing. It's like going out to the middle of the forest and carving your business logo and contact information in the side of a tree. You go home and pray that someone sees it. Not only do they need to happen to see it, but they need to get the urge to actually visit or contact your business.

This is a prime example of not smart marketing. You need to focus on only using smart marketing. Spray and pray marketing methods are a huge reason many businesses fail. 95% of the business owners are praying for customers with their advertisements and not doing anything about it.

Don't assume that just because you are advertising means you are marketing. Marketing is all about actually reaching your audience. Not just throwing a couple fliers off a cliff and hoping someone stumbles upon it.

Getting the right customer that is ready and willing to buy your product or service comes down to how you market to them. The first step to smart marketing is actually putting your advertising dollars in a place where targeted buyers will see your ad. Targeted as in people already interested or related to what you are doing. Showing someone looking for a dentist how to install a roof is going to get you no where.

Next, you have to be able to test what is working for you. This requires doing marketing methods that can be traced. Can you tell me how well your radio ad is converting right now? How many buyers have you gotten from the Yellow Pages Ad you are spending a fortune on? You have to be able to answer these questions about every aspect of marketing your business. It's simple to implement even with these advertising means.

What if you turn one of those ads into something that can be tested and optimized? A way of doing this is to offer a special promotion. For example:

"One free massage with this free coupon!"

So the Yellow Pages ad is the coupon and when someone brings that in to your establishment, you know exactly where it came from. Not only do you know where it came from, but you can now test different catchy headlines, promotion deals, graphics, etc. This will allow you to determine what is going to convert the best.

In other words, you are going to make more return on each dollar you spend!!!!!

So you want to cut your budget? Then get rid of any spray and pray methods you are using. You can implement a system that allows you to trace your efforts, or you continue to lose money every month.

Cut Your Monthly Advertising Budget in Half With This Simple Method!

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3 Simple, Inexpensive Ways to Boost Sales

!±8± 3 Simple, Inexpensive Ways to Boost Sales

Have you gotten into an ineffective rut with promoting your local business? If you feel stuck with running the same tired ads in the newspaper or handing out sale flyers, maybe you think there's nothing else you can do that won't cost a fortune.

And if your marketing is limited, business probably isn't increasing at a very rapid rate. So try these three simple steps to connect with more customers and build loyalty from your current customers:

Write thank you notes Hand out more business cards Send "how did I do" letters

Thank you notes will create a buzz about your business that may surprise and shock you.

Why? Because nobody does it any more. Sure, store clerks are trained to say "thanks" when a customer spends money. And stores that use e-mail might have an automated thank you note they can send at the touch of a key. But hardly anyone takes the time and effort to write a thank you note, put it in an envelope, and mail it.

So when you make it a habit to send at least one thank you note every day, people will start talking - and the talk will be good.

At first you might not have an easy time thinking of who to thank. But if you put your mind to it, you will. Of course you can thank people for coming in to your store or for allowing you to give a presentation. If you sell on a party plan you can thank your hostess - and you can thank every person who attended a party. You can even thank the clerk who works in the local deli for slicing your cheese just right!

It takes a little effort to get some names and addresses, but when people start talking about how thoughtful you are, the effort will pay off.

Take the time to be specific in your thanks, so the people who receive your notes will know the thanks are genuine.

Next - hand out more business cards. Hand them out to people you know and people you don't know. If you're in your store, hand them to customers and ask them to let you know if there's something they wish you'd stock, or if they ever spot a problem with your store. If you provide a service, hand them to everyone and say "Please call me when I can be of service." If this is the 2nd or 3rd time you've given them a card and they ask why, tell them it's in case a friend of theirs needs you.

Send "How did I do" cards. This little card needs only about 4 or 5 questions - which must relate to your business. If you have a storefront you can ask if they found what they needed, if the store was clean enough, if your help was friendly. You can mail these, or hand them out when you ring up a purchase. If you ask customers to mail them back, bribe them with the offer of a special coupon or a free something.

If you provide a service, ask if you answered all their concerns, if they felt that you understood their needs, and if there's anything else they'd like to know. You can even ask if there was something they wish you had done that you didn't do.

People like to be noticed, they like to singled out as someone special, and they like to be asked their opinions. So build relationships with your customers and future customers by giving them what they like.

3 Simple, Inexpensive Ways to Boost Sales

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